广告讯息advertising message

艺术art

艺术方向art direction

艺术家artist

美术总监art director

大创意big idea

头脑风暴法brainstorming

传播媒介communications media

概念化conceptualization

文案人员copywriter

创意纲要creative brief

创意总监creative director

创意过程creative process

创意金字塔creative pyramid

创意creative

创造creativity

感性诉求emotional appeals

控险家explorer

事实型思维fact-based thinking

信息性informational

法官judge

指定mandatories

讯息战略message strategy

非文字nonverbal

产品概念product concept

理性诉求rational appeals

目标受众target audience

技巧technical

转换性transformational

价值型思维value-based thinking

文字的verbal

形象化visualization

战士warrior

样片animatic

动画技法animation techniques

声频audio

艾耶1号式Ayer No.1

利益式标题benefit headlines

正文body copy

粗体boldface

照相制版camera-ready art

表演纲要casting brief

结尾close

命令式标题command headlines

末稿comprehensive layout/comp

演示demonstration

设计design

技巧式正文device copy

对白/独白式正文dialog/monolog copy

旁白donut

标题headline

吸引技巧hook

图标icon

插图画家illustrators

企业形象式正文institutional copy

整合广告integrated commercial

内容段落interior paragraphs

斜体italic

歌谣式jingles

肩题kicker

布局图layout

预备段落lead-in paragraph

生活方式式技法lifestyle techniques

标志logotypes

助记手段mnemonic device

音乐式广告musical commercials

音乐标志musical logo

叙述式正文narrative copy

新闻/信息式标题news/information headlines

出镜头on camera

拼版paste up

摄影师photographers

图片说明式正文picture-caption copy

方框图片式布局picture-window layout

招贴式格式poster-style format

主持人式广告presenter commercial

启发式标题provocative headlines

疑问式标题question headlines

广播人物radio personality

脚本script

印签seal

签名signature cuts

生活片段slice of life

口号slogans

故事板storyboard

故事板草图storyboard roughs

直截了当式straight announcement

直接推销式正文straight-sell copy

副标题subhead

标题句taglines

证言testimonial

正文text

主题句theme lines

小样thumbnail

收尾trial close

图形部分visuals

旁白voiceover

模拟校样analog proof

动画animation

合成片answer print

光圈aperture

音控台audio console

底片base art

出血版bleeds

蓝线blueline

照相排版术camera-ready art

字符计算式character-count method

电影摄影师cinematographer

截止期closing date

色基color key

分色color separation

连续调continuous tones

控制室control room

组排copy cast

封面纸cover paper

青、黄、红、黑印刷CYMK printing

数字媒介digital media

数字校样digital proof

数码视频效应装置DVE units

导演director

特排字体display type

复制带dubs

拷贝dupes

电子制作electronic production

晒版台纸flats

一套铅字font

四色印刷four-color process

网目凸版halfone plate

网屏halftone screen

互动电视interactive TV

任务夹job jacket

出格kerning

电脑亭kiosk

加空铅leading

硬性软片line film

线画版line plate

实景真人live action

外景地location

制片场lot

指令mandatories

公共场所mass audience venue

母带master tape

合成样片mixed interlock

助记手段mnemonic device

多媒体演示multimedia presentation

正色投影胶片orthographic film

透明塑料膜overlay

个人场所personal audience venue

平台使用费platform licensing

后期制作阶段postproduction phase

开印前阶段prepress phase

预备阶段preproduction phase

印刷制作经理print production manager

印刷制作过程print production process

非公开场所private audience venue

制片人producer

制作阶段production phase

复映复播追加酬金residual fee

反差套印reverse knockout

无衬线字体sans serif

最低合同工资scale

衬线字体serif

一场session

特技special effects

插播广告spots

剥版stripping

叠supers

演播人员talent

自动台词提示器teleprompter

课本纸text paper

正文字体text type

合套trap

字系type families

排印工艺typography

网页Web page

单词计算式word-count method

工作样片work print

书写纸writing paper

广告英语术语——公共关系用语

社论式广告advertorial

倡导广告advocacy advertising

伏击式营销ambush marketing

视听材料audiovisual materials

公告牌bulleting boards

社会参与community involvement

企业广告corporate advertising

企业识别广告corporate identity advertising

危机管理crisis management

娱乐entertainment

展品exhibits

特写feature articles

内部通报house organ

以货代款in kind

机构广告institutional advertising

游说lobbying

前期市场企业广告market prep corporate advertising

营销公关marketing public relation

新闻简报news/press release

意见抽样opinion sampling

慈善行为philanthropy

招贴posters

传媒炒作press agentry

传媒工具press/media kit

公共事务public affairs

公共关系户public relations

公共关系广告public relations advertising

宣传publicity

公众publics

招聘广告recruitment advertising

声望经营reputation management

撰写讲演稿speechwriting

赞助sponsorship

赛场营销venue marketing

新闻通报录像video news release